Then write about it like this. introduce the topic, concept, idea, relationship, or theory and explain its importance and relevance to marketing channels. If you need to reference the article, you will paraphrase the ideas, rather than quote directly from the article. You will further explain why this idea is important by applying it to a real-world example, from your experience, from a current or previous company you worked for, or by researching a company that is interesting to you. When you are looking for a context that demonstrates the concept you are discussing, you can also use a recent event in the business environment, for examples, getting enough Covid-19 vaccines to as many people as possible. If you use such a context, please provide a news article as a reference as well. Finally, finish by summarizing the most important takeaways from your discussion

(Franchising in South Asia: Past, present, and future developments)