Topic: IPO of FitBit

Please give a detailed background write-up of the firm and the industry in which it existed/exists.

Please give an in-depth analysis of the firm's competition at the time prior to the IPO.

Discuss economic factors impacting the industry prior to, during and after the IPO.

What was the reason for the timing of the IPO?

What was the length of time between registration and going to market?

What extraneous factors occurring in the industry (government regulatory actions, taxes,

domestic or foreign competition, economic slowdown or growth etc.) prior to and during the IPO period.

Create a best source effort financial analysis of the firm at the time of the IPO.

Discuss what underwriter(s) were used for the IPO and their success rate, etc.

Was the IPO a success or failure, why?

1 year immediately following the offering.

2 years following the IPO

5 years following the IPO