Question
topic is on Carwash in California Introduce your product and / or product concept. How did you (and your group) come up with the product
topic is on Carwash in California
Introduce your product and / or product concept. How did you (and your group) come up with the product / idea? Discuss the overall market for your category (how large is the market, who are competitors, what external factors affect the market). What type of market will your product be sold in (Consumer market or a business to business market), and why?
Discuss each one of the 4 P's (Marketing Mix) in regards to your product. Include any rationale, research and reasoning behind key decisions, such as price, distribution (where customers buy), etc.
- Product
- Price
- Place (Distribution) California city -Turlock
- Promotion
Provide a SWOT Analysis for your product. Elaborate on each point.
Discuss your Target Market. Who is your ideal customer?
. How will you reach your target market, how will you get your message out to the Target Market?
What type of sales methods and advertising will you utilize to sell / promote your product.
How will your product be positioned?
How will consumers differentiate your product from the competition?
What will be the service philosophy associated with the product? How will this be carried out?
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