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Topic is Walmart:The Main Street merchant of Doom . Stakeholder Analysis of Walmart Write a brief, clear and insightful introduction of the case with information

Topic is Walmart:The Main Street merchant of Doom .Stakeholder Analysis of Walmart Write a brief, clear and insightful introduction of the case with information about the stakeholders and their stakes Identify all stakeholders and their stakes clearly and insightful using the context provided:Sam Walton, founder, owner, and mastermind of Wal-Mart,1 now spelled Walmart and often used that way in many advertisements, passed away on April 5,1992, leaving behind his spirit to ride herd on the colossal Walmart organization. To the consumer in the small community, his store, Walmart, was seen as a friend when it came to town. On the flip side, many a small-town merchant had been the victim of Sams blazing merchandising tactics. So what is Walmart to the communities it serves? Is Walmart the consumers best friend, the purveyor of the free-enterprise system, the Mother of All Discount Stores, or, conversely, is it really The Main Street Merchant of Doom?THE MAN NAMED SAMSamuel Moore Walton was born on March 29,1918, near Kingfisher, Kansas. He attended the University of Mis- souri in the fall of 1936 and graduated with a degree in business administration. During his time there, he was a member of the Beta Theta Phi fraternity, was president of the senior class, played various sports, and taught what was believed to be the largest Sunday school class in the world, numbering over 1,200 Missouri students.2At age 22, Sam joined JCPenney. One of his first tasks was to memorize and practice the Penney Idea. Adopted in 1913, this credo exhorted the associate to serve the public; not to demand all the profit the traffic will bear; to pack the customers dollar full of value, quality, and satisfaction; to continue to be trained; to reward men and women in the organization through participation in what the business produces; and to test every policy, method, and act against the question, Does it square with what is right and just?3Sams First StoreIn 1962, at age 44, Sam Walton opened his first Walmart store in Rogers, Arkansas. He took all the money and expertise he could gather and applied the JCPenney idea to Middle America. Sam first targeted small, underserved rural towns with populations of nomore than 10,000 people. The people responded and Walmart soon developed a core of loyal customers who loved the fast, friendly service coupled with con- sistently low prices. Later, Sam expanded his company into the large cities, often with numerous Walmarts spread throughout every part of the city.THE STORE THAT SAM BUILTBy 1981, Walmarts rapid growth was evident to all and especially disturbing to Sears, JCPenney, Target, and Kmart, because Walmart had become Americas largest retailer.By 2001, Walmart Stores, Inc., had become the worlds largest retailer with $191 billion in sales. The company employed one million associates worldwide through nearly 3,500 facilities in the United States and more than 1,000 stores throughout nine other countries. Walmart claimed that more than 100 million customers per week visited Walmart stores. The company had four major retail divisionsWalmart Supercenters, Discount Stores, Neighborhood Markets, and Sams Club ware- houses. As it entered the 2000s, Walmart had been named Retailer of the Century by Discount Store News, made Fortune magazines lists of the Most Admired Companies in America and the 100 Best Companies to Work For, and was ranked on Financial Times Most Respected in the World list.4 By January 2016, Walmarts sales had grown to $486 billion.5The Walmart WaySams approach was to promote the associatethe hourly employeeto a new level of participation within the organization. Sam, as the head cheerleader, saw his job as the chief proponent of the Walmart Way. The Walmart Way reflected Sams idea of the essential Walmart culture that was needed for success. Sam felt that when a customer entered Walmart in any part of the country, he or she should feel at home. Examples of the culture included exceeding customer expectations and helping people make a difference. He was a pro- ponent of the Ten-Foot Rule, which meant that if a customer came within ten feet of an associate, the asso- ciate would look the customer in the eye, greet him or her, and ask if the customer needed help.6Sam, the CEO, hired the best managers he could find. He let them talk him into buying an extensive computer network system. This network corporatesatellite system enabled Sam to use round-the-clock inventory control and credit card sales control and pro- vided him with information on total sales of which pro- ducts, where, and when. This computer control center was about the size of a football field and used a satellite for uplinking and downlinking to each store.

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