Topic: It's a casestudy of WestJet: A new Social Media Strategy. 1. How has WestJet's social media efforts evolved over time and assisted with being a corporate voice and customer relations platform? 2. Should Bartem and Hounslow opt to launch WestJet channels on Pinterest or Snapchat? 3. What about Instagram or TikTok? Research these alternatives 4. What best fits WestJet's short and long term social media goals? What is the criteria for success? Please answer these questions after reading that case in brief and provide recommendations and conclusion also. Thankyou