TOPIC: Kendrake Cole is an up-and-coming 24-year-old (6 months from turning 25) Canadian celebrity who used to be on a popular television kids show called "Sweet Pea", airing on Kidelodeon, up until 3 months ago. He was on the show for several years, gaining considerable social media traction, including 25 million followers on Instagram and 30 million on TikTok. He looks very young for his age and, until recently, played the role of a 17-year-old high school graduate. While this is not generally known, his character was dropped from the show after the producers refused to meet Kendrake's salary demands. He is now pursuing a musical career and recently released a single that made it to the top 10 on the US Billboard chart. To the surprise of many, he has gained a significant following beyond the kids who followed him on Kidelodeon. Kendrake wishes to team with Jay and Nephew, a popular Canadian cognac brand. He is considering leveraging his influencer status, and his previous character's persona on Sweet Pea, to promote the brand on social media and elsewhere. He sees this as a very lucrative opportunity for himself and expects to earn several hundreds of thousands of dollars per social media post. He wishes to appeal to his growing audience of young adults, and to help establish his presence as a serious performer and move away from his beginning as a child actor. For the well-established cognac brand, this is also an opportunity to appeal to a different audience. 2 AG 2022 He has approached your marketing firm for advice. The senior partner is asking that you write a 8-page, double-spaced memorandum on the opportunities the artist has in the marketplace. In particular, he wants you to address the potential concerns you have from an advertising and marketing law perspective, based on the textbook "Advertising and Marketing Law in Canada," and the terms of both social media platforms. The partner has advised you that your memorandum will influence whether Kendrake will retain the firm for this and future opportunities.