Topic: leveraging the business by expanding the scope of the offering

please give one example on how Netflix has expanded the scope of its offering to leverage its business. Explain your answer.

Please relate your example from Aaker's discussion of "must haves"

and brand relevance at the category or subcategory level. Provide supporting reasoning in your answer based on Aaker's discussion of "must haves" and brand relevance

https://youtu.be/Cgn3SKTH6Dg