Topic: Mrs. Meyer - Greenwashing Public Service Announcements (PSAs) are short messages produced on film, video or audio and given to radio and television stations. PSAs are used by advocacy organizations, government campaigns and other public interest groups to: Raise awareness about an issue Encourage the audience to do something - call for information, wear a condom, etc. Encourage the audience NOT to do something (change behavior) - text while driving. smoke, etc. Who is the target audience of your PSA? (Be specific: Philadelphia Latinos, middle-school girls, single fathers, sexually active college freshmen..) What is the goal you want to achieve with the PSA? (raise awareness, encourage a certain behavior, discourage a behavior, etc.) What should the specific message of your PSA be? Think of a slogan or a title to go with your PSA. (ex. "If you have asthma, don't smoke.") How can you use image, words & sound to communicate your message? present a powerful statistic using words, images or a diagram illustrate an example of behavior through a story or pictures call your viewer to action with words like: "CALL", "VISIT GO TO... etc. use a sequence of emotional and compelling images and words ask a question that will relate to your audience fears, needs or issues BRAINSTORM 3 different ways your message can be communicated and draw/write them in the boxes below. What would you see on the storyboard? BE CREATIVE BUT INTENTIONAL! What's Your HOOK? GRAB the How will you RELATE to the VIEWER with something SHOCKING, FUNNY, POWERFUL or EMOTIONAL. What will make them keep watching and thinking about your message even after the PSA is over? audience? Your target audience needs to know you are talking to THEM, usually by being DIRECTLY represented in your PSA. TELL A STORY/Give a Memorable Example. Show something specific or believable that exemplifies your problem/message. GET TO THE POINT. Show OR Tell what's causing the problem. A PSA is not a place to be abstract, artistic or vague. What is the enemy? Emphasize the SCALE/IMPACT. Include a powerful statistic or image that shows the damage done or impending due to this issue. | CALL TO ACTION! Engage your viewers in being part of the solution by asking them to DO something small: change behavior, visit a website to learn more or donate.