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TOPIC: Physical Distribution What is the importance of distribution in marketing? Substantiate your answer by providing examples. TOPIC: Integrated Marketing Communications Has TV advertising lost

TOPIC: Physical Distribution

What is the importance of distribution in marketing? Substantiate your answer by providing examples.

TOPIC: Integrated Marketing Communications

Has TV advertising lost power?

Take a position:

TV advertising has faded importance or TV advertising is still the most powerful advertising medium.

Pick a brand and go to the website. Locate as many forms as you can find. Conduct an informal communications audit. What do you notice? How consistent are the different communications?

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