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Topic: Southwest Airlines - Transportation 1) Identify the history, industry, mission and vision, values and purpose, the leadership within, and potential competition. 2) research and

Topic: Southwest Airlines - Transportation

1) Identify the history, industry, mission and vision, values and purpose, the leadership within, and potential competition.

2) research and select a news item (within the last 12 to 24 months) that is affecting the company and posing a challenge to the strategy of the company.

3 References:

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