Question
Topic - Tata to enter packaged food segment Assess the competitive framework of the FMCG market? Discuss the product strategy that Tata needs to adopt
Topic - Tata to enter packaged food segment
Assess the competitive framework of the FMCG market?
Discuss the product strategy that Tata needs to adopt to become leader in different sub-segments of FMCG market?
Suggest segments on which they need to focus, by way of a product portfolio analysis at an FMCG category level?
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Information Systems Today Managing In The Digital World
Authors: Joseph Valacich, Christoph Schneider
7th Edition
0133940500, 9780133940503
