Topic - Walmart in China

PART1 What is the uncontrollable (external) environment of the company on that market?

Use the PESTLE analysis but in such a way that it is fine-tuned to the company

Part of the PEST analysis should be regarding the development of the middle class, income per capita and the role of the government.

PART 2 Internationalisation process of the company...regarding Chinese Market

Use for the analysis the following three international business frameworks:

Prahalad and Doz Framework(global versus local strategy)

Perlmutter Model(attitude head office)

Uppsala model (learning effects)