Topic: Walt Disney negotiation with Marvel comics

1. Describe the industry in which your chosen negotiation is taking place.

2. Describe the companies or other persons involved in the negotiation.

3. Describe the transaction which the negotiation involves. Describe each party's needs and the position taken in the negotiation, including what's at stake for each party.

4. Indicate what one party asks for and how it affects the other party.

5. Discuss the negotiations that took place, the tactics and techniques used.

6. Indicate how the tactics and techniques affected the results of the negotiation.

7. Indicate how the results satisfied the needs of each party