Topic: Your group is starting a new company. Your company can be given a name of your choice. As the founders of this company you are required to make a product related to hospitality industry, This can be any product your company chooses to make. . For this product, you are required to do the following: o Create a product description What is the product? Describe it's features The best aspects of the product o Why was the product created? Help the reader understand why you created the product. What drove you to create the product? o Who is the product for? Describe your Market Segments - Demographic, Behavioural, Psychographic o Who are the competitors of your product? Describe 3 main competitors of your product o Conduct a SWOT analysis of the product. 4-5 points for each of the sections of the SWOT analysis o Social media platforms: Name the platforms - Describe why you would market on those platforms How is marketing on a certain social media platform going to help you? Instructions: Submit as a pdf or MS word attachment via email to a bajwa@slc-alpha.ca Topic: Your group is starting a new company. Your company can be given a name of your choice. As the founders of this company you are required to make a product related to hospitality industry, This can be any product your company chooses to make. . For this product, you are required to do the following: o Create a product description What is the product? Describe it's features The best aspects of the product o Why was the product created? Help the reader understand why you created the product. What drove you to create the product? o Who is the product for? Describe your Market Segments - Demographic, Behavioural, Psychographic o Who are the competitors of your product? Describe 3 main competitors of your product o Conduct a SWOT analysis of the product. 4-5 points for each of the sections of the SWOT analysis o Social media platforms: Name the platforms - Describe why you would market on those platforms How is marketing on a certain social media platform going to help you? Instructions: Submit as a pdf or MS word attachment via email to a bajwa@slc-alpha.ca