TOPIC-T-MOBILE

1. Marketing Channels.outline a multi-channel distribution system

Question: outline the marketing channels of T-Mobile offering as they currently exist.Refer to the chart below for some ideas.Most product and service offerings will have more than one channel, so the system should include at least two; for example (1)a direct channel for internet sales:manufacturer --> customer; and(2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If T-Mobile only has only a direct channel, explain why.Would this channel strategy change as a result of your new target market which is Millennial?Why or why not?

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