Total freshly baked goods such as bread, cakes, and pastries sales in Canada (2016) = 14,480,000,000

Population of Canada = 37,000,000

The per capital sales = 14,480,000,000 / 37,000,000 =

The local market (Etobicoke) total sales using the information below

Etobicoke North population = 118,040

Toronto City Population = 2,956,024

Etobicoke North population = (what % of the city's population)

Sales for Etobicoke North =

Find the sales from the outlying areas

Outlying area population (areas around the Etobicoke population was (number of %) of the total population of the city so use the (remaining%) left to calculate the outlying area)

= (remaining % of the city) x 118,040 =

Local bakery is expecting 2% of outlying population will buy from them =

Sales from outlying area = number of potential customers calculated above (which 2%)x per capital sales =

Total Market Potential = Sales of Etobicoke North + Outlying area sales

Manufacturing category will be used since the business produces baked goods

Tonnes of bakery goods produced in Canada = 1,231

Etobicoke production = . 25% from Canada produced from above total is =

Production capacity for the new bakery = 5% of the Etobicoke production capacity

Market share Formula:

Proposed business capacity / (existing capacity + proposed capacity) = percentage of market share

Potential revenue = market share % x market potential =