Total Marks- 30 Using the following GE market strategy planning grid, please prepare a market strategy...
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Total Marks- 30 Using the following GE market strategy planning grid, please prepare a market strategy planning for any one of the following products in any South Asian Market: 1. A Computer Brand. 2. A Kitchenware Brand 3. A TV Brand 4. A Mobile Phone Brand For your information, please note that the GE market strategy planning grid forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of proposed or existing product-market plans. Your answer should use this strategy planning grid and chapter 3 of your text book and Lecture Slides No 3. Maximum word length-1000 words (minimum 500 words) Size Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution People Business strengths Medium High Industry attractiveness- High Medium Low Size Market growth, pricing Market diversity Competitive structure Industry profitability Technical role Social Environment Legal Human No growth = Borderline = Growth= Total Marks- 30 Using the following GE market strategy planning grid, please prepare a market strategy planning for any one of the following products in any South Asian Market: 1. A Computer Brand. 2. A Kitchenware Brand 3. A TV Brand 4. A Mobile Phone Brand For your information, please note that the GE market strategy planning grid forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of proposed or existing product-market plans. Your answer should use this strategy planning grid and chapter 3 of your text book and Lecture Slides No 3. Maximum word length-1000 words (minimum 500 words) Size Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution People Business strengths Medium High Industry attractiveness- High Medium Low Size Market growth, pricing Market diversity Competitive structure Industry profitability Technical role Social Environment Legal Human No growth = Borderline = Growth=
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