Total quality management is an inevitable aspect of any modern organisation. Unlike before where few individuals were made accountable, now it is imperative that every individual in the organsition irrespective of the position, each play a role in the successful implementation of Total Quality Management strategies and process. Assume yourself as a CEO of a reputable organsition operating in the service industry, have to develop and implement Total Quality Management Process in your operation with an intention to acquire ISO 9001:2017 standards certification, critically discuss your approach. Use suitable live examples to enhance your research based Argument. (35)