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Total Revenue 760 1520 TOTAL REVENUE (Dollars) 1280 1040 580 320 0 10 20 30 40 60 60 70 80 80 100 110 120 130

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Total Revenue 760 1520 TOTAL REVENUE (Dollars) 1280 1040 580 320 0 10 20 30 40 60 60 70 80 80 100 110 120 130 PRICE (Dollars per scooter) According to the midpoint method, the price elasticity of demand between points A and B is approximately Suppose the price of scooters is currently $80 per scooter, shown as point A on the initial graph. Because the demand between points A and B is inelastic , a $10-per-scooter decrease in price will lead to a decrease in total revenue per week. In general, in order for a price increase to cause a decrease in total revenue, demand must be inelastic w130 120 110 Total Revenue 8 8 3 8 8 8 B PRICE (Dollars per scooter) 30 20 20 40 80 89 75 80 00 800 850 180 120 QUANTITY (Scooters)

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