Total Score: $0$

Asset $1$

A $-$ Attention

How attention$-$grabbing is the asset?

$q,$

B $-$ Benefit

How well is the benefit communicated?

$q,$

$$

L$-$ Linkage

How strong is the linkage to the brand?

$q,$

$$

E$-$Equity

How well will the asset hold up over time and across multiple platforms? $q,$