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Total Score: 0 Asset 1 A - Attention How attention - grabbing is the asset? q , B - Benefit How well is the benefit

Total Score: 0
Asset 1
A - Attention
How attention-grabbing is the asset?
q,
B - Benefit
How well is the benefit communicated?
q,
L- Linkage
How strong is the linkage to the brand?
q,
E-Equity
How well will the asset hold up over time and across multiple platforms? q,
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