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total) The front line of the streaming wars is in Hollywood, but John Skipper - the chairman of sports-streaming strvice DAZN is concentrating his firepower

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total) The front line of the streaming wars is in Hollywood, but John Skipper - the chairman of sports-streaming strvice DAZN is concentrating his firepower outside the US. DAZN is preparing to launch a global version of its service that will be avaliable in more than 200 markets around the world.. By launching its service in dozens of countries at once, DAZN is trying to get a heod start in a race for international subscribers to sports-focused streaming services while some of bis competitors-including Walt Disncy Co. S ESPN - - are stili focused primarlly on the U.S. 'We're more interested in being the global leader in sports than the world-wide leader in sports in the United States.' Mr. Skipper said, DAZZ, which is based in London . is is already avallable in eight markets outside the US. Germary. Austria, Switzerland, Italy, Spain, Japan, Beazil and Canada. The company has about cight million paid subseribers, according to a person familiar with the matter. ESPN+ had about 7.6 million subscribers as of February. Mr. Skipper said, referring to the length of the companys fsports) fightsdeals. We now hwve, in Germany and Japan, enough aggregated sports rights that if we lose something we still have a great bundie and nobody else can catch us for three or four years." DAZN, which costs between $10 and $20 a month in most of its markets, generated about $300 million in revenue in the fourth quarter of 2019 . DAZN is betting that it can reach profitability by attracting enough subscribers to offset the enormous cost of accumulating sports rights around the world. The company spends between $1 billion and $1.5 billion on sports rights annually. In the near term. DAzN is planning to spend "in the tens of millions" of dollars on additional sports rights for the global service.." Questions A to B : Each answer must begin with the associated nuestion letter, Otherwise, zero credit. A. The strategic logic behind DAZN's giobal expansion, described in this article excerpt, is: (1.5 points) a) learning effects. b) location economies. c) local differentiation. d) frrt-mover advantase. e) second mover advantase 8. DAZN incurs a huge foxed cost to obtain streaming rights to sports. However, it is able to spread this cost over a large number of subscribers that results in a cost-savings pheriomenon referred to as ( 1.5 points) a) volume synengies b) economies of scale. c) captured savings: d) sizeeffects e) focation economies 7 diminiching returm to seale

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