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TotsPoses,Inc.,aprofit-maximizingbusiness, istheonlyphotographybusinessintownthatspecializesinportraitsofsmallchildren. Adam,whoownsandrunsTotsPoses,expectstoencounteranaverageofeightcustomersperday,eachwithareservationpriceshowninthefollowingtable. CUSTOMER RESERVATIONPRICE ($PERPHOTO) TOTALREVENUE MARGINAL REVENUE A 50 B 46 C 42 D 38 E 34 F 30 G 26 H 22

TotsPoses,Inc.,aprofit-maximizingbusiness, istheonlyphotographybusinessintownthatspecializesinportraitsofsmallchildren. Adam,whoownsandrunsTotsPoses,expectstoencounteranaverageofeightcustomersperday,eachwithareservationpriceshowninthefollowingtable.

CUSTOMER

RESERVATIONPRICE

($PERPHOTO)

TOTALREVENUE

MARGINAL

REVENUE

A

50

B

46

C

42

D

38

E

34

F

30

G

26

H

22

  1. Ifthetotalcostofeachphotoportraitis$12,howmuchshouldAdamchargeifhemustchargeasingle pricetoallcustomers?At thisprice,howmanyportraitswillAdamproduceeachday?Whatwillbehiseconomicprofit?
  2. Howmuchconsumersurplusisgeneratedeachdayatthisprice?
  3. Whatisthesociallyefficientnumberofportraits?
  4. Adam is very experienced in the business and knows the reservation price of each of hiscustomers. Ifheisallowedtochargeanypricehelikestoanyconsumer,howmanyportraitswillheproduceeachdayandwhatwillhiseconomic profitbe?
  5. Inthiscase,howmuchconsumer surplusisgenerated eachday?
  6. SupposeAdamispermittedtochargetwoprices.Heknowsthatcustomerswiththereservationpriceabove$30neverbotherwithcoupons,whereasthosewithareservationpriceof$30orlessalwaysusethem.AtwhatlevelshouldAdam setthelistpriceofaportrait?Atwhatlevelshouldhesetthediscountprice?Howmanyphotoportraitswillhesellateachprice?

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