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________ touch points focus on the purchase decision. ________ touch points deal with the actual use of a product or service? Accidental; Universal Acclimated; Utilization
________ touch points focus on the purchase decision. ________ touch points deal with the actual use of a product or service?
- Accidental; Universal
- Acclimated; Utilization
- Acclimated; Utilitarian
- Acquisition; Utilization
- Accidental; Utilitarian
- Acquisition; Utilitarian
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Marketing Research
Authors: Alvin C. Burns, Ann F. Veeck
9th Edition
0134895126, 978-0134895123
