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Touchland has been successful in selling its hand sanitizer in a saturated market because it: Group of answer choices used long - form narrative advertising
Touchland has been successful in selling its hand sanitizer in a saturated market because it:
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used longform narrative advertising featuring stories from individuals who did not get sick when others did because they used Touchland hand sanitizer.
chose the lowest possible price point and paid little attention to product design.
used existing lowcost drugstore distribution channels.
positioned its product not as a health item but as primarily a beauty item.
characterized hand sanitizer as a health product that is protective in a pandemic.
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