Touchstone 4: Organization Analysis & Strategic Recommendations

SCENARIO: Select an organization you are familiar with or have worked for (currently or in the past). You are tasked with analyzing the organization both internally and externally using some of the tools and frameworks you have learned in this course. You are also tasked with recommending changes to the organizations strategy and structure, in addition to considering associated ethical implications. This assignment requires you to apply SWOT analysis, PESTEL analysis, Porters Five Forces of Industry Analysis, Porters Generic Strategies, and organization design concepts related to strategy-structure fit. You will prepare a slide deck containing your analysis and recommendations that could be presented to the organizations Board. ASSIGNMENT: Your presentation will be 11-14 slides long, not including the title and references slides. It must include the following slides:

• Title
• Executive Summary
• Organization Background
• Internal Strengths
• Internal Weaknesses
• External Opportunities
• External Threats
• Macro Environment Analysis: PESTEL
• Micro Industry Analysis: Porters Five Forces
• Generic Strategy Recommendations
• Organization Design Recommendations
• Ethical Considerations
• References

If youve never used a presentation tool like PowerPoint or Google Slides before, dont worry! The assignment template below will help you create slides for a basic slide presentation. Then youll be able to practice using the presentation technology as you put the finishing touches on your presentation. Touchstone 4 Template Touchstone 4 Sample Before you get started, lets look at how youll be building the presentation, step by step.

A. Directions

Step 1: Choose an Organization

Select an organization (for-profit or non-profit) that you are familiar with. It is especially important that you understand some of the inner workings of the organization; hence, you may find it easier to select a current or former employer.

Step 2: Create Presentation Slides

Use a presentation tool like PowerPoint or Google Slides to outline and organize your presentation. Your presentation must include the following:

Slide	Component
Title Slide	Your title slide will be the first slide and should include your name, the date, and the name of the organization you selected.
Executive Summary	An executive summary should include the main points of your presentation in 1-2 slides (no more than 2). It should also include your recommendations in 1-3 bullet points. As a general rule, it is usually best (and easiest) to write the executive summary lastafter the rest of your presentation is completed.
Organization Background	The organization background should be briefno more than 1-2 slides. It should include a brief history of the organization, in addition to the major products or services offered and the markets that are served. Other possible categories include the founding date, mission statement, annual profits, sales regions, etc.
Internal Strengths	Using what you have learned about SWOT analysis, identify 4-6 strengths internally within the organization. You may have to make some inferences based on what you know or perceive about the organization.
Internal Weaknesses	Using what you have learned about SWOT analysis, identify 4-6 weaknesses internally within the organization. You may have to make some inferences based on what you know or perceive about the organization.
External Opportunities	Using what you have learned about SWOT analysis, list 4-6 opportunities facing the organization externally. Opportunities and threats are generally easier to identify than internal strengths and weaknesses, and are typically shared across the same industry.
External Threats	Using what you have learned about SWOT analysis, list 4-6 threats facing the organization externally. Opportunities and threats are generally easier to identify than internal strengths and weaknesses, and are typically shared across the same industry.
Macro Environment Analysis: PESTEL	Applying the PESTEL framework to the organization, identify 1-3 factors for each of the following: Political Factors, Economic Factors, Sociocultural Factors, Technological Factors, Environmental Factors, Legal Factors.
Micro Industry Analysis: Porters Five Forces	Analyze the industry the organization competes in by applying what you have learned about Porters Five Forces of industry analysis. You should list 2-3 observations for each of the following factors: Threat of New Entrants, Threat of Substitutes, Supplier Power, Buyer Power, and Industry Rivalry.
Generic Strategy Recommendations	Given what you have learned from your internal and external analysis of the organization, are they pursuing the right strategy? If so, why? If not, what might you recommend? Is the recommended (or current) strategy the right fit for the environment in which the organization competes? Be sure to select one of Porters three generic strategies and provide your rationale: Cost Leadership, Differentiation, or Focus.
Organization Design Recommendations	Is the organization optimally designed (structured) for either your recommended or their current strategy? For example, if they are pursuing a Cost Leadership strategy, do they have a low-cost operating model? The objective here is to determine and demonstrate the degree of fit between strategy and structure.
Ethical Considerations	What are some of the ethical considerations for your recommended (or current) strategy? Is the organization positioned for long-term sustainability? Are there issues which may ultimately affect the organizations ability to attract and retain talented employees or maintain the credibility of their brand? Are there potential ethical dilemmas in executing any recommended changes? The need to potentially layoff thousands of workers or stop paying for benefits such as healthcare to lower operating expenses, for example?
References	This touchstone requires you to use at least four sources, including the course tutorials. Ideas for outside sources include (but are not limited to) organization websites, annual reports, or news articles from reputable magazines or newspapers. Following APA formatting, your sources should appear in alphabetical order.