Tows Matrix for the following SWOT: Strengths, weaknesses, opportunities and threats of the Company Eli Lilly:

Strengths: Substantial marketing collaboration with other establishment signs, well and development research and development ability, strong employee engagement ability availability of its product all over the world.

Weaknesses: A dropdown in sales value due to generic medicine supply, High-rated business risk in a competitive market, Disruption in supply chain management, and Lack of efficient employees.

Opportunities: Improvement in export and import, Biotechnological advisor, Enhancement of awareness in healthcare industries, Engagement of pharmaceuticals sales representatives.

Threats: Economy has reduced due to the high demand for generic medicine, Pricing issues in the overall pharmacy industry, Data violations and cyber protections threats.

Adding the relationship between the internal and external factors.