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Toyota Motor Corporation A brief description of the firm under examination - A brief description of the firm s major rivals - A breakdown of
Toyota Motor Corporation A brief description of the firm under examination
A brief description of the firm
s major rivals
A breakdown of market share in the industry
A summary of the
external forces that are currently impacting the industry
talk about Porter
s
forces and the macroenvironmental forces here
Be sure to characterize each of these forces as
representing an opportunity or a threat.
A summary of what you consider are the firms major strengths and weaknesses and why you believe this is so
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