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Toyota Motor Corporation, which is headquartered in Japan, is among the top 40 companies that spend the most amount of money on advertisements in the

Toyota Motor Corporation, which is headquartered in Japan, is among the top 40 companies that spend the most amount of money on advertisements in the US, with 1.5 billion dollars spent in 2019. Lexus is the luxury vehicle division of Toyota. The Lexus RX series include mid-size luxury crossover SUVs sold since 1998 by Lexus. Several generations of the Lexus RX have been produced to date, and the RX350 is one ofthe most popular generations of it, which has been a very popular SUV in the US, with the annual sales of over 100,000 cars in the past 5 years. Suppose that it has been estimated that the annual demand curve for the Lexus RX350 model in the US follows the schedule outlined in the following table.

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