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.. Toyota once considered a car the size of a three-wheeled motorcycle. They realized they could make such a car, and make it well,

.. Toyota once considered a car the size of a three-wheeled motorcycle. They realized they could make such a car, and make it well, but couldn't produce it for less than a Corolla, so there wasn't much of a market. This product failed at this stage: A) Business analysis. B) Idea generation C) Test marketing D) Prototyping

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