1. ToyotahadachievedthepinnacleintheU.Smarketbycreatingreliable,high-quality,fueleconomiccars.Thepastthreeyearshaveseenthatbrandssuperiorityerode.WhatToyotadonowtorecaptureitsmarketshare?WithToyotasnewbrandsVenzaandYaris,canToyotaattractanew,youngermarketwithnewsocialmedia?HowdoesToyotabreakoutofthestodgystylingofpastbrandsorshouldit

2.Toyota is not only having a quality crisis but an internal battle as well, pitting the founding Toyota famiy against a group of professional managers each blaming the other for the automakers problems. Why?

3. Did the Toyota Way get in the way of corporate response?

4. Did Toyota make enough changes further prevent sales damages and to get the companys reputation back on path?

5. Why would the Bell Boeing team agree to an offset deal rather than insist on a money-based transaction?

6. Why do governments typically take an unsupportive stance on countertrade arrangements?

7. Comment on this statement: Offset arrangements involving overseas production that permits a foreign government of producer to acquire the technical information to manufacture all or part of a U.S. origin article trade short-term sales for long-term loss of market position.

8. The international market is key for the V-22, which has been named as one of the programs vulnerable to pending deep cuts in U.S. defense spending. Does the Middle East hold promise for the Osprey? Does Europe?