Toys-4-Children Ltd (T4C) manufactures and sells children's toys in Australia. The company

currently faces the following core issues and challenges:

T4C aims to introduce a new product - 'Gold Fish' - and it needs to develop some

preliminary cost estimates.

T4C faces increasing competition from new competitors who are importing children's

toys from China and selling them at low prices in the Australian market.

T4C is struggling with decision making and control over operations in the highly

competitive and innovative market environment.

Required:

2. Identify and discuss what you think should be the salient features of T4C's business

strategy to effectively deal with its competitors.