Toys-4-Children Ltd (T4C) manufactures and sells children's toys in Australia. The company currently faces the following core issues and challenges: T4C aims to introduce a new product - 'Gold Fish' - and it needs to develop some preliminary cost estimates. T4C faces increasing competition from new competitors who are importing children's toys from China and selling them at low prices in the Australian market. T4C is struggling with decision making and control over operations in the highly competitive and innovative market environment.

Question: What recommendations could be made to T4C to develop efficient decision making and control systems to ensure its sustainability in the highly competitive and innovative market environment?