ToysForAll is a local toy company based in Durban. Management of ToysForAll has opted to implement an e$-$commerce website as a marketing strategy to increase their sales. The company will therefore be operating a partial e$-$commerce approach. The company sells their products to the individual customers. The supply chain management of the toy industry is different from other forms of industry. Since the toy industry is a volatile industry, its performance is different from the less

volatile industries. Toys can be divided into various forms like the traditional form of toys like dolls, vehicles and there are new forms of toys like the video games. In the recent times it has been seen that the sales of the traditional toys has declined but the sales of the video games has increased tremendously. The supply chain in the toy industry consists of various components. They are the raw materials, suppliers, manufacturers of toys, distributers of toys and the sellers of toys. The consumers of toys purchase it from traditional channels such as departmental stores, supermarkets and the independent stores selling toys. The electronic channel of selling toys has not become significant.

QUESTION $1\mathrm{.}1$

Identify and explain the e$-$commerce model indicated in the scenario. Appraise the ways the identified e$-$commerce model marketing is beneficial to ToysForAll