ToysRus Case Questions:

1. Assess the attractiveness of the U.S. toy retail industry as of 2023. Specifically speaking, identify all five forces and describe the industry structure by using the underpinnings of five forces. For the power of buyers, be sure to include the projection of market growth over the next three years. I recommend you to use databases for reference.

1. Go back to the original article. What led to the failure of ToysRus (TRU)? Identify the two most important external events and logically explain why and how they affected its bankruptcy. Do NOT include internal events that could be controlled by a firm.

1. Should TRU have considered the bid offered by Issac Larian of MGA Entertainment? If TRU's CEO, Dave Brandon, is able to save TRU, where should his turnaround efforts be focused? What financial ratio(s) should he have improved and why?

1. Assume that you plan on creating a Toy retailing business. Identify the forces that will be the most powerful forces that managers need to focus on over the next three years. Choose the two forces and discuss why. Explain your strategy (i.e., positioning, exploiting, reshaping, or value innovation). Be sure to include the core competencies needed for the strategy. Avoid simply listing marketing activities or showing a business plan. Instead, you must focus on elaborating why your strategy will enable your firm to achieve strategic competitiveness in that industry.