Question
ToyTrain is a toy company that sells its products in most regions of the United States. It produces a variety of toys for children of
- ToyTrain is a toy company that sells its products in most regions of the United States. It produces a variety of toys for children of every age group, from toddlers to preteens. What are ToyTrain's options for organizing its marketing department? Briefly describe each structure as it would apply to ToyTrain. Which organization do you think would be best for ToyTrain? Why?
- Compare and contrast the product and production concepts.
3. Which of the following statements about international marketing research is true?
Group of answer choices
A) Conducting personal interviews in developing countries is generally less difficult and less expensive than doing so in developed nations.
B) International researchers follow a different set of steps in marketing research than domestic researchers.
C) International researchers benefit from useful secondary data that is available online, so primary data is typically unnecessary.
D) International marketing research has declined over the past decade due to global economic decline.
E) Language translation in international marketing research typically increases costs and raises the risk of errors.
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