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TQM places the customer in the forefront of decision-making. It also looks at the concept of internal customer and supplier. It advocates that everyone in
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Total Quality Management TQM is a management approach that emphasizes the continuous improvement of processes products and services to meet or exceed customer expectations It involves the participatio...Get Instant Access to Expert-Tailored Solutions
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Foundations Of Marketing
Authors: William M. Pride, O. C. Ferrell
9th Edition
0357129466, 978-0357129463
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