Track and Monitor the Ads for whitening paste company Part of an effective marketing campaign is tracking and reacting to the campaign's successes. there are many ways to determine what is working and what isn't. learn volumes about the ads and how to hone them for best results. Track the coupons, sales codes, and each ad you pay for from your social media efforts, etc. Track every activity you have. You can use Google's DFP Small business.

Action: Everyday for a week review the company ad results. Track them in the tracking sheet and see if there are any patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list.

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