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Tracking of a user's browsing behavior raises privacy concerns, particularly if such a profile can be linked with a user's identity. These concerns have become
Tracking of a user's browsing behavior raises privacy concerns, particularly if such a profile can be linked with a user's identity. These concerns have become a public issue and are being examined in the media, by privacy rights groups, and by governmental agencies concerned with consumer rights. How can these concerns be addressed?
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Marketing Database Analytics
Authors: Andrew D. Banasiewicz
1st Edition
0415657881, 978-0415657884
