Trade Area Assignment - 15% of your final grade Your client has requested insights on some trade areas. She wants an executive style deliverable providing the key insights into these trade areas. Your client only wants the most updated 2022 data vintage. Using the mapping software in Envision, create 2 trade areas, one of 1-2 km and the second should be either a 5-10 minute drive time around your house OR a 20 minute walk (you choose what method and size you want to use for the trade area). If you don't want to use your home, choose another location in Toronto. If you live in Residence (at Centennial College) please pick another location you would like to live in Toronto. * Make sure your trade area falls within your benchmark! If your trade area is outside of your benchmark please adjust your trade area to fall within the Toronto Census Metropolitan Area (CMA). Make sure your trade area falls within your benchmark! If your trade area is outside of your benchmark please adjust your trade area to fall within the Toronto Census Metropolitan Area (CMA). Benchmark: Census Metropolitan Area (CMA) Analysis: Using the data available to you in ENVSION, please answer the following questions: 1. DemoStats: What is the income distribution (Current Year) for your trade areas? 2. Social Values: What are the top 5 and bottom 5 social values of your trade areas? 3. Numeris: There are 5 variables to measure radio usage (Quintiles), what is the strongest quintile based on Index? 4. Vivadata: For Grocery Shopping, of the 4 categories of basket sizes - $ baskets, which baskets indexes high for households (Avg week) on groceries? 5. eShopper: for Attitudes, what are households in your area comfortable sharing online with retailer or manufacturer?