Trade promotion expenditures seem excessive (73% of trade participated, e.g., 9) and is the highest percent of marketing expenditures. Strengths - A - Trade promotion expenditures seem excessive (73% of trade participated, e.g., 9) and is the highest percent of marketing expenditures. Weaknesses - A - Trade promotion expenditures seem excessive (73% of trade participated, e.g., 9) and is the highest percent of marketing expenditures. Opportunities - A - Trade promotion expenditures seem excessive (73% of trade participated, e.g., 9) and is the highest percent of marketing expenditures. Threats - A - Trade promotion expenditures seem excessive (73% of trade participated, e.g., 9) and is the highest percent of marketing expenditures. B Increased competition from other household cleaners and private label. Strengths - B - Increased competition from other household cleaners and private label. Weaknesses - B - Increased competition from other household cleaners and private label. Opportunities - B - Increased competition from other household cleaners and private label. Threats - B - Increased competition from other household cleaners and private label. C Sales of $54mm represented 13.5% of Stewart's Household Divisions sales.