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Trade promotions dollars have the greatest long-term effect when ________. they help build relationships money is spent on bidding wars with competitors the goal is
Trade promotions dollars have the greatest long-term effect when ________. they help build relationships money is spent on bidding wars with competitors the goal is achieving results at any cost they are based on a short-term horizon
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Strategic Management And Business Policy Toward Global Sustainability
Authors: Thomas L. Wheelen, J. David Hunger
13th Edition
9780132998079, 132998076, 978-0132153225
