Question
Trade shows have usually been classified as sales promotions. The text makes the case that trade shows are excellent publicity and public relations tools. Which
Trade shows have usually been classified as sales promotions. The text makes the case that trade shows are excellent publicity and public relations tools. Which is it: Are trade shows sales promotion or publicity? Does it matter? Why or why not?
What communication purposes can be addressed in a business-to-business Web site? What purposes can be addressed by e-mail?
Step by Step Solution
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Step: 1
Trade shows can serve multiple purposes including sales promotion publicity and public relations However the classification depends on the specific objectives and strategies employed by the company pa...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
