Trademark: Find a trademark that you are familiar with; it could be the name of your favorite brand of sports apparel, a logo you like, or symbol that speaks volumes to you. Write about it, and why it was important for a trademark to be filed by its company/owner. What would happen if that trademark would be challenged in court? If it has been challenged in court, what was/is the outcome? Would it be possible to find that your selection would become generic, and if so, who would lose?