Trademarks protect items that help identify a particular business and start after being used repeatedly while copyright protects original work and starts when something is created. "A trademark is defined as "a word, name, symbol, or device or any combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others. Copyright laws are intended primarily to protect inventions and creative works" (Sharp 2021). While both are beneficial to business and needed, they serve different purposes and protect different things. Trademarks protect names such as Nike, words such as "Just Do IT" by Nike, and symbols such as the Nike Swoosh just to name a few. Copyrights protect literary work such as Langston Hughes's poem Harlem, music by the Temptations, or a book such as 1984 by George Orwell.

A popular trademark case was the Denver Broncos V Dr. Pepper Snapple. "The Denver Broncos dominating defense, nicknamed "Orange Crush" originally in the 70s, was a key to their title-winning season and resulted in a resurgence of the nickname's use. The team has run into an obstacle in trademarking the name, however, since, as you may know, "Orange Crush" is also the name of a soda brand owned by Dr. Pepper Snapple. They've officially filed an opposition to the Broncos' trademark attempt"(Brown 2017). A copyright case involved the NBA V Motorola. " Motorola manufactures and markets the SportsTrax paging device while STATS supplies the game information that is transmitted to the pagers. The product became available to the public in January 1996, at a retail price of about $200. SportsTrax's pager has an inch-and-a-half by inch-and-a-half screen and operates in four basic modes: "current," "statistics," "final scores," and "demonstration." It is the "current" mode that gives rise to the present dispute. In that mode, SportsTrax displays the following information on NBA games in progress: (1) the teams playing; (2) score changes; (3) the team in possession of the ball; (4) whether the team is in the free-throw bonus; (5) the quarter of the game; and (6) time remaining in the quarter. The information is updated every two to three minutes, with more frequent updates near the end of the first half and the end of the game" (Sharp 2021). The NBA lost since the information being used was factual. These are examples of trademark and copyright cases involving sports. HOW DO I RESPOND TO THIS POST?