Trader Joe’s Delivers (Literally)

An elderly man, 89 years of age, was snowed in at hisPennsylvanian home around the holidays, and his daughter wasworried that he wasn’t going to have access to enough food due tothe impending storm and bad weather in the area.

After calling multiple stores in a desperate attempt to findanyone who would deliver to her father’s home, she finally gotahold of someone at Trader Joe’s, who told her that they also donot deliver ... normally.

Given the extreme circumstance, they told her that they wouldgladly deliver directly to his home, and even suggested additionaldelivery items that would fit perfectly with his special low-sodiumdiet.

After the daughter placed the order for the food, the employeeon the phone told her that she didn’t need to worry about theprice; the food would be delivered free of charge. The employeethen wished her a Merry Christmas.

Less than 30 minutes later the food was at the man’sdoorstep — for free!

In refusing to let red tape get in the way of a customer inneed, Trader Joe’s shows that customer service doesn’t need to beabout the fanfare; it can simply be about doing the rightthing.

Do you think the provider can sustain such a level ofservice to all their customers?