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Trader Joe's engages in very little promotional activity and advertising. The company argues, We believe the store is our brand, that what happens within the
Trader Joe's engages in very little promotional activity and advertising. The company argues, We believe the store is our brand, that what happens within the four walls of your neighborhood Trader Joes is a huge part of what makes Trader Joes special. That said, the company is planning its first major internet advertising campaign. They are considering various media but are particularly interested in the advantages of internet advertising. What is a primary reason advertisers like Trader Joe's might prefer advertising on the internet to other media?
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aAdvertisers can reach a wide and diverse audience at a relatively low cost compared to traditional media like television.
bThe internet offers static ad placement, ensuring that the ads remain in a fixed location on a webpage or platform indefinitely.
cInternet advertising allows for direct, facetoface interaction with potential customers, similar to instore promotions.
d Internet ads are typically longer in duration, allowing for more detailed and informative content than is possible in print media.
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