Question
TRADING MARGINS AND SELLING PRICES - PLEASE HELP! 1. Shannons Brewery has developed a super-premium craft beer to be marketed as Shannons Irish Stout. The
TRADING MARGINS AND SELLING PRICES - PLEASE HELP!
1. Shannons Brewery has developed a super-premium craft beer to be marketed as Shannons Irish Stout. The cost of production (brewing, canning, etc.) is about $4.18 per six pack. If Shannons needs a 12% margin what will Shannons price per six pack be to its distributor, Miller of Denton? Assume the margin is expressed as a markup based on cost. Compute your answer to the nearest penny.
2. Shannons Brewery has developed a super-premium craft beer to be marketed as Shannons Irish Stout. The cost of production (brewing, canning, etc.) is about $4.06 per six pack. If Shannons needs a 10% margin what will Shannons price per six pack be to its distributor, Miller of Denton? Assume the margin is expressed as a markup based on selling price. Compute your answer to the nearest penny.
3. Shannons craft beers are sold via a three tier distribution channel, consisting of its brewery, a distributor (Miller Distributing) and the retailer. At the retail level, a six pack of its craft beer sells for about $12.00. If the typical retailer demands a 50% markup based on selling price and the distributor also wants a 38% markup based on selling price, what will be the maximum that Shannons can charge the distributor for a six pack? Compute your answer to the nearest penny.
4. Shannons has developed a super-premium craft beer to be marketed as Shannons Irish Stout. The cost of production (brewing, canning, etc.) is about $4.00 per six pack. If Shannons needs a 10% margin, the distributor needs 40% and the retailer needs 53%, what will be the likely selling price suggested by Shannons to retailers? Assume all margins are expressed as markups based on selling price. Compute your answer to the nearest penny.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started