traditional ceedit card companies do. 30 Privacy advocaten advise hard for Gooele to moniltor and remove alf the videos that may that the best way to stay out of trouble is to avoid giving out contain copytighted materials. personal information, such as Social Security numbers or credit Iliegal sharing of content is another major intellectual property card information, unless the site is definitely legitimate. problem. Consumers rationalize the pirating of software, vidcogames, movies, and mutic for a number of reasons. Finst, many foel they jau dos't have the money to pay for what they want. Intellectual Property Theft Second, becase their friends ergage in piracy and swap digital and Other lllegal Activities cantent, some users foel influenced to engre in this activity. In addition to protecting personal privacy. Internet users and low riak of consequences. And finally, some people feel being others want to protect their rights to property they may create, Iteh-awy allows theen to take advantage of the opportunity to including songs, movies, books, and software. Such intelleorual property consists of the ideas and creative muterials developed to solve problems, carry out applications, and educate and entertain others. Team Exercise ing a serious issue for law enforce- ment across the globe. The ease of the lnternet and the dirticulty in pinpoint- Although intellectual property is gening perpetrators are leadine drug buyers erally protected by putents and copy Develsp a dighai marweting promotice for a local to deal in lllegal druss over the Internet. rights, losses from the illegal copying sports wam. Use Twitse, Facebock, and other. Webeites that deal in illegal drugs are of computer programs, music, movies. sociel networking medie to pronote beket sules looking increasingly legitimate, even and books reach billions of dollars each for nent season's schedule. In you plat provide cmploying marketing strategies and year in the United States alone. This secificdetails and ideas for the content you customer service." Sales of counterfeit has become a particular problem with would use on the stes Abo, describe how yoe goods are another problem. Knockoffs digital media sites. YouTbbe has often wouid excurage fans and potential fars to go you pou she. How would you tie digeal nedio to products reized by federal faced lawsults on intellectual property to your she How would you taie digya meolit to mote sports tars to purchase ticketh and ner. officials annually are valuod at more infringement. With millions of users chevbise and attend games? than $1 billion. Couaterfeit products. uploading content to YouTuhe, it can be particularly from overseas, are thriving FAKE OUT: AMAZON KICKS COUNTERFEITS TO THE CURB The rise of the electronic retalen (e-tailers) coumtedeit chargors and maketing then as bechology Bee Blocichain to flght fraudulent avenues are alowing countortehers to cit into Amstoe doe to the number of counterleits and ang belore a purchase." thel busiosses. For instance. Amaron's sim the insbaty to police them. ple process for listing products has created an Etallers are taking measares to fott the ficult for comumers to distinguibh what is real. provise proot they are licenued to sell teens 1. What toes of legat and social issues in Countertehers register with Amsron, ist their from Adidas, Asics, Hasbro, Nae, and Samang products alongside the authentic product, and Addidionally, the compary conmitted 3400 milInternet marketing of courterfeit products undercut the price. Amazon's price algorithms lion to lovest in personnel and machine leaning creste on eveaniling thes? often locate the lower price and recommend took to fight frasd and abuse efler establisted 2. what retponsialify do e retalers like Amsaon the counterfeit product. Amazon caims that o Veifled mights Ower progam that alows have to corsumes in ensurhg the kems seld. less than 0.1 percent of listings were flsgged for biclectual prapeiy owners and licensed set petential iatingements, and it act so of 95 per- ers to report phocy listings. Alibube created 2. ks evetallans like Albaba grow in global cedt of compleints on brand-egbte ed products the Blg Deta Ant-Couaterfeiting Allance with pogulariby, what add tonal erallenges do within eight hours. 20 international brands to remove take goods yoe think e-vetailers will Large companies face the same bsues from le sle and worked with Chinese authot- the sale of counterfeit god that small buspesses do. Aople fied a imw. fies to seice 5 taor milion worth of take hems. stes? suit against Mobile Star uC for producing Alibabe is abso applying dea andyos and 1. What types of legal and social issues in Internet marketing do counterfeit products create on e-retailing sites? 2. What responsibility do e-retailers like Amazon have to consumers in ensuring the items sold on their sites are authentic? 3. As e-retailers like Alibaba grow in global popularity, what additional challenges do you think e-retailers will face regarding the sale of counterfeit products on their sites