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Traditional evolution of international expansion depends on the following assumptions (choose the best option): Question 4 options: a) Movement from national to international market entry
Traditional evolution of international expansion depends on the following assumptions (choose the best option): Question 4 options: a) Movement from national to international market entry driven by economy of scale b) Strategic planning of expansion within foreign markets with consideration of the local factors (e.g. influence of cultural diversity, development of infrastructure, local laws and market regulations) driven by the need of economy of scope c) Rationalization of global expansion and planning for most efficient foreign market entry (e.g. often grouping multiple countries into similar economic and ethnic regions) driven by the need of scale of efficiency d) All of the above
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