Traditional mass marketing of a single product has given way to t'get marketing which focuses on sasfving the demands of a particular segment of a product's market. To appeal to the various segments of the soft-drink-related market, the Coca Cofa Company's products include Coca Cola Classic, Caffeine-Free Coke, Diet Coke, Caffeine-Free Diet Coke, Coke Zero, Chem,r Coke, Diet Chemlr Coke, Hello-Yello, Sprite, Powerade, Powerade Eero, Smart Water, 1vitamin 1lI'lu'ater, Minute-Maid Drange Juioe, and others. Each of these Coca-Cola products is meant to appeal to a different market segment when a consumer desires a nonalcoholic beverage. As part of an effort to improve and rene their marketing program directed toward NC State students, the Coca Cofa Corr.q1:|an].rr needs to esmate the difference between the proportion of female students and the proportion of male students that prefer Diet Coke when the choice is between Diet Coke and Coca Cola Classic. The Coca Cola Company selects a random sample of 531'.) NC State students and records the gender of each student along with each student's preference of Coco-Cola Classic or Diet Coke. The results are in this Enemie- Question 1.Use the data in the le to calculate a 98% condence interval for pFpm, where pig: is the proportion of NC State female students that prefer Diet Coke over CocaCola Classic and p\" is the proportion of NC State male students that prefer Diet Coke over CocaCola Classic. NDTE: calculate the sample proportions to 3 decimal places. 3 lower bound of condence interval for pFpm [round to 2 decimal places}. x upper bound of condence interval for pFpm [round to 2 decimal places]